My Concentrate story on how Ann Arbor locals use (and feel about) Nextdoor

Screen Shot 2018-07-24 at 9.00.01 PM.pngThe basic idea behind Nextdoor – a San Francisco-based, hyper-localized social network that made its U.S. debut in 2011 – inevitably seems like an ironic Digital Age joke. Once, people got so lost in their screens that they no longer got to know their neighbors, so they went online to meet and communicate with them …

Absurd as it may sound, it’s a pretty apt description of Nextdoor. And although the company releases little in the way of usage statistics, scores of neighborhoods in the Ann Arbor area have active Nextdoor communities, suggesting that the site is pretty popular here.

So has Nextdoor – with its daily rundown of ephemera like service provider recommendations, lost pet notices, and item giveaways (and requests) – altered locals’ sense of their neighborhoods and the people who live there? Has it cultivated harmony or discord between residents? READ THE REST HERE

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