In October 2019, as Khadija B. Wallace’s grandkids candied apples that would be delivered as a “thank you for your business” gift to several clients of Joyful Treats – Wallace’s Ypsilanti-based catering service – the original vision for the company was made manifest.
“The idea was, this would be our legacy for our kids,” Wallace said.
Occasionally helping out with cookies and candied apples helps Wallace’s grandkids start to “see (Joyful Treats) as theirs, and gives them the mindset for ownership, and shows them this can be a good job they can rely on,” Wallace said. “But I’m a big promoter of entrepreneurship, too. The whole reason for starting it was for them – so they could have it in their life.”
For Wallace, food has always been linked to family. She grew up watching her own grandmother catering events at her church and her place of employment, the University of Alabama. (Wallace moved back and forth between Michigan and Alabama throughout her childhood, and attended both Ypsilanti High and Eastern Michigan University.)
“I pride myself on my Southern heritage, because we’re known for good food and Southern hospitality,” said Wallace. “When I was growing up in Tuscaloosa, my grandma was always doing ice cream socials, and putting fancy plates and napkins and hankies out – all that stuff people don’t even use anymore – and what I remember is that my cousins and I would help Grandma for a while, then we’d sneak a treat and go out and play.” READ THE REST HERE