My Concentrate feature story: As arts coverage fades, how will local arts organizations attract audiences?

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The cast of The Purple Rose Theatre’s production of Neil Simon’s “The Odd Couple.” (Photo by Sean Carter Photography)

After having launched my career as an arts reporter at The Ann Arbor News in 2004, I had become, over the course of nearly 12 years, the only long-term staff entertainment writer left standing in Ann Arbor when MLive Media Group announced a round of layoffs on January 6, 2016.

This time, though, my name was on the list, too.

Beyond my own personal circumstances, the layoff meant that artists/local arts organizations would take yet another hit in regard to press coverage, and thus find it even harder to share their triumphs, struggles, ambitions, and events with the community. Yes, the rise of social media has made it possible for arts organizations to be in regular contact with their subscriber list – but how, without minimal press coverage, will they now reach beyond that?  READ THE REST HERE

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